Do you know you need a brand for your business but not really sure what that means or why it matters? Do you have a logo and think you’re all set? In this seminar you’ll learn how your brand is bigger than your logo – along with what branding is, why it’s important for your business and how it’s different than marketing. You’ll also learn 6 key building blocks for your brand and how a strong brand helps attract your ideal clients. This is designed to help new businesses create their brand and established businesses strengthen their brand.
Speaker(s): Lisa Speer
Zoom Webinar Link will be email from wbc-charlotte@theinstitutenc.org email account 1 day prior and 1 hour prior to the session.
Fee: No Cost
The National Institute of Economic Development Women's Business Centers are funded in part through a cooperative agreement with the U.S. Small Business Administration and are members of the Association of Women's Business Centers. The Women's Business Center of Charlotte is funded in part through a cooperative agreement with the City of Charlotte.