Leveraging Public Speaking As An Added Revenue Stream During COVID-19 Virtual Session
REGISTRATION CLOSED
This virtual workshop is designed to empower, educate and equip women entrepreneurs with the tools and skills to stop leaving money on the table, even during a pandemic, by becoming more intentional in monetizing the knowledge and expertise they have already acquired. This workshop will provide a solid framework for leveraging the public speaking arena as an added revenue stream.
Learning Objectives: • How to successfully pivot and incorporate virtual speaking into your business during COVID-19 • The 8-Step Pyramid of Success As A Public Speaker • The breakdown of your entrepreneurial DPO (Diversified Portfolio of Offerings: 12 viable options for leveraging speaking to generate increased revenue) • Identifying your concise, targeted Avatar and how to “speak the language” of your Avatar • How to increase your visibility to secure more speaking opportunities • How to increase your conversion rate of paying customers after you speak. • The 4 types of speaking opportunities and how to monetize each • The “must ask” questions that every entrepreneur should consider before saying yes to any speaking opportunity • How to create your own speaker stage instead of waiting to be invited to someone else’s stage • The importance of Persuasion vs. Coercion when speaking • The anatomy of a WOW-Factor Speech (the breakdown and specific elements of every unforgettable speech) • The power of storytelling and how it connects to your brand identity • The importance of and the framework for masterful storytelling • And much more!
REGISTRATION CLOSED This virtual workshop is designed to empower, educate and equip women entrepreneurs with the tools and skills to stop leaving money on the table, even during a pandemic, by becoming more intentional in monetizing the knowledge and expertise they have already acquired. This workshop will provide a solid framework for leveraging the public speaking arena as an added revenue stream. Learning Objectives: • How to successfully pivot and incorporate virtual speaking into your business during COVID-19 • The 8-Step Pyramid of Success As A Public Speaker • The breakdown of your entrepreneurial DPO (Diversified Portfolio of Offerings: 12 viable options for leveraging speaking to generate increased revenue) • Identifying your concise, targeted Avatar and how to “speak the language” of your Avatar • How to increase your visibility to secure more speaking opportunities • How to increase your conversion rate of paying customers after you speak. • The 4 types of speaking opportunities and how to monetize each • The “must ask” questions that every entrepreneur should consider before saying yes to any speaking opportunity • How to create your own speaker stage instead of waiting to be invited to someone else’s stage • The importance of Persuasion vs. Coercion when speaking • The anatomy of a WOW-Factor Speech (the breakdown and specific elements of every unforgettable speech) • The power of storytelling and how it connects to your brand identity • The importance of and the framework for masterful storytelling • And much more!
Speaker(s): Dr. Cheryl Wood
Zoom link will be email day prior from wbc-charlotte@theinstitutenc.org email account
081920F_Leveraging Public Speaking (603 KB)
Fee: No Cost
Location
The National Institute of Economic Development Women's Business Centers are funded in part through a cooperative agreement with the U.S. Small Business Administration and are members of the Association of Women's Business Centers. The Women's Business Center of Charlotte is funded in part through a cooperative agreement with the City of Charlotte.