This virtual workshop is designed to empower, educate and equip women entrepreneurs with the tools and skills to stop leaving money on the table, even during a pandemic, by becoming more intentional in monetizing the knowledge and expertise they have already acquired. This workshop will provide a solid framework for leveraging the public speaking arena as an added revenue stream.
Learning Objectives: • How to successfully pivot and incorporate virtual speaking into your business during COVID-19 • The 8-Step Pyramid of Success As A Public Speaker • The breakdown of your entrepreneurial DPO (Diversified Portfolio of Offerings: 12 viable options for leveraging speaking to generate increased revenue) • Identifying your concise, targeted Avatar and how to “speak the language” of your Avatar • How to increase your visibility to secure more speaking opportunities • How to increase your conversion rate of paying customers after you speak. • The 4 types of speaking opportunities and how to monetize each • The “must ask” questions that every entrepreneur should consider before saying yes to any speaking opportunity • How to create your own speaker stage instead of waiting to be invited to someone else’s stage • The importance of Persuasion vs. Coercion when speaking • The anatomy of a WOW-Factor Speech (the breakdown and specific elements of every unforgettable speech) • The power of storytelling and how it connects to your brand identity • The importance of and the framework for masterful storytelling • And much more!
This virtual workshop is designed to empower, educate and equip women entrepreneurs with the tools and skills to stop leaving money on the table, even during a pandemic, by becoming more intentional in monetizing the knowledge and expertise they have already acquired. This workshop will provide a solid framework for leveraging the public speaking arena as an added revenue stream. Learning Objectives: • How to successfully pivot and incorporate virtual speaking into your business during COVID-19 • The 8-Step Pyramid of Success As A Public Speaker • The breakdown of your entrepreneurial DPO (Diversified Portfolio of Offerings: 12 viable options for leveraging speaking to generate increased revenue) • Identifying your concise, targeted Avatar and how to “speak the language” of your Avatar • How to increase your visibility to secure more speaking opportunities • How to increase your conversion rate of paying customers after you speak. • The 4 types of speaking opportunities and how to monetize each • The “must ask” questions that every entrepreneur should consider before saying yes to any speaking opportunity • How to create your own speaker stage instead of waiting to be invited to someone else’s stage • The importance of Persuasion vs. Coercion when speaking • The anatomy of a WOW-Factor Speech (the breakdown and specific elements of every unforgettable speech) • The power of storytelling and how it connects to your brand identity • The importance of and the framework for masterful storytelling • And much more!
Speaker(s): Dr. Cheryl Wood
Zoom link will be email day prior from wbc-charlotte@theinstitutenc.org email account
Fee: No Cost
The National Institute of Economic Development Women's Business Centers are funded in part through a cooperative agreement with the U.S. Small Business Administration and are members of the Association of Women's Business Centers. The Women's Business Center of Charlotte is funded in part through a cooperative agreement with the City of Charlotte.