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Cutting the Fluff: Developing Better Marketing and Communication

Wed 6:00 PM to 8:00 PM
Topic: Marketing and Sales

Limited Scholarships Available valued at $900!

Session Dates: May 12, May 19, May 26, June 2, June 9, and June 16

Session Time: 6 PM - 8 PM

Eligibility Requirements:

  • You must be a woman in business for 2+ years
  • You must be able to attend all 6 sessions
  • You must have internet access
  • You must have a laptop or computer (not Chrome Books)


  • Complete the online database registration
  • The Women's Business Center Review and determine acceptance
  • Congratulation letter emailed for one to complete Withdraw Agreement if accepted into the program
  • Complete and sign agreement
  • WBCC send Calendar invite with Zoom Meeting information

Effective communications strategies to establish a solid foundation for growing your business and creating partnerships across your industry is critical. While marketing your business is one thing, effectively communicating your business WHY is another that we often miss the mark on. Our modules will show women how to implement tactics to position their brands for success, media coverage, social media success, etc. Very heavy on communications strategies and resources for growth/scalability. Students will go through six modules throughout the course of the cohort. Specific emphasis will be placed on a case study to be broken down into pertinent examples and actionable steps. • Course orientation and introduction to branding vs marketing • Establishing your brand values and message (customer discovery and why) • Micro lessons from Biz 101 • Communication and brand management goals and KPls • Successful launch tactics • Case study final analysis EXPECTED OUTCOMES Attendees will walk away from this course with an action oriented communication plan that supports their brand values. Students will be able to effectively communicate their mission and why via a 30 second elevator pitch. Develop an agile pitch deck, a short and long form bio, and customer discovery report. Through interactive lessons, students will have the opportunity to test out their proposed messages and receive feedback on efficiency and effectiveness.

Speaker(s): Greg Hedgepeth / Evelyne Del

Fee: No Cost

Women's Business Center of Charlotte Women's Business Center of North Carolina The Women's Business Center of Richmond

The Women's Business Centers of Charlotte and North Carolina are funded in part through a cooperative agreement with the U.S. Small Business Administration and are members of the Association of Women's Business Centers. The Women's Business Center of Charlotte is funded in part through a cooperative agreement with the City of Charlotte.

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